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Overview

Our structured approach to delivering new projects from initial client contact through production deployment.
1

Intake & Discovery

Understand goals, constraints, and success metrics
2

Proposal

Technical and design specifications with roadmap
3

AI-Assisted Planning

Create driver documents for guided development
4

Environment Setup

Repository, CI/CD, and hosting configuration
5

Build Loop

Iterative development with AI assistance
6

QA & Security

Testing, accessibility, and performance checks
7

Deploy & Operate

Production deployment with monitoring

Phase 0: Intake & Discovery

Capture Requirements

  • Project goals and outcomes
  • Target audience
  • Success metrics and KPIs
  • Technical constraints
  • Integration requirements
  • Timeline and budget

Phase 1: Proposal

Technical & Design Specification

Feature List

Detailed features with acceptance criteria

Architecture

Stack selection with justification

UI/UX Design

Moodboards and component palette

Roadmap

Phased milestones with estimates

Stack Decision Framework

  • Pure marketing/landing pages
  • Strong visual requirements
  • No backend logic needed
  • Fast turnaround required
  • Custom authentication required
  • Database integration needed
  • Complex business logic
  • API development
  • Real-time features

Phase 2: AI-Assisted Planning

Create Driver Documents

Pro tip: Use prompt boosters in Claude Code: ultrathink, think deeply, think for complex reasoning

Phase 3: Repository Setup

1

Initialize Repository

2

Configure Tooling

3

CI/CD Pipeline

4

Environment Configuration

Phase 4: Build Loop

Human-in-the-Loop Development

Phase 5: QA & Security

Security Checklist

  • Server-side auth checks
  • RLS policies in Supabase
  • Input validation (Zod)
  • Rate limiting
  • Secrets management

Accessibility

  • Semantic HTML
  • ARIA roles
  • Keyboard navigation
  • Color contrast
  • Screen reader testing

Performance

  • Image optimization
  • Code splitting
  • Edge caching
  • Bundle size budgets
  • Core Web Vitals

Phase 6: Deploy & Operate

Deployment Pipeline

1

Merge to Main

CI runs full test suite
2

Preview Deploy

Automatic preview on Vercel
3

Production Checks

Smoke tests, performance validation
4

Production Deploy

Promote preview to production
5

Monitor

Check Sentry, logs, analytics

Monitoring Setup

Definition of Done

Common Patterns

Auth Pattern

Supabase Auth with RLS

API Pattern

Next.js Route Handlers with Zod

Data Fetching

React Query with Suspense

Error Handling

Error boundaries and fallbacks